Find Your Why.
Find Your Why is a book written by Simon Sinek, David Mead, and Peter Docker, and it focuses on helping individuals and organizations discover their purpose. While the book primarily delves into finding the "why" for businesses, many of its principles can be applied to personal and professional development. Here are a few standout quotes:
“People don't buy what you do; they buy why you do it.”
This quote emphasizes the importance of communicating your personal and professional purpose. Customers are more likely to connect with and trust salespeople who are driven by a genuine and compelling purpose.
“People don't buy goods and services. They buy relations, stories, and magic.”
This quote underscores the importance of building relationships in sales. Selling is not just about transactions; it's about creating meaningful connections. Understanding your "why" allows you to weave compelling stories that engage customers on a deeper level.
"Your 'why' is your origin story, and it's the foundation for everything you do.”
Understanding and articulating your "why" provides a strong foundation for building relationships and credibility. Knowing your purpose helps create a narrative that resonates with customers and colleagues.