Personal Selling
1) Sales Process
2) Understanding the Customer
3) Customer Relationship Management
4) Team Selling and Collaborative Selling
5) Communication and Presentation Skills
Professional Selling
1) Adaptive Selling & Learning your Social Style
2) FABs and Demonstrations
3) Goal Setting
4) Identifying and Responding to Objections
5) Mock Role Plays
Consumer Behavior
1) Consumer Decision-Making Process
2) Motivation and Consumer Behavior
3) Consumer Perception
4) Consumer Decision Rules
5) Social Influence and Reference
Digital Media Marketing
1) Search Engine Optimization
2) Search Engine Marketing and Pay-Per-Click Advertising
3) Email Marketing
4) Analytics and Data in Digital Marketing
5) Global Perspectives in Digital Marketing
Marketing Analysis
1) Market Forecasting
2) SPSS Data Analysis
3) Brand Analysis
4) Regression Analysis
5) Excel
The Legal Environment of Buisiness
1) Sales Contracts
2) Ethics and Business Law
3) Negotiable Instruments
4) Consumer Protection
5) Agency Law